DGRE
'Mountain Parka'
DGRE
'Mountain Parka'
2021 DGRE 'Mountain Parka' New Product Launch 3D Motion Graphic Production
Client : DGRE
Project Date : 2021.10
Credit
Look Dev : Heath Kim, Jeong-Hwan Shin
Object Artwork : Heath Kim
Cloth Artwork : Jeong-Hwan Shin
2021 DGRE 'Mountain Parka' New Product Launch 3D Motion Graphic Production
Client : DGRE
Project Date : 2021.10
Credit
Look Dev : Heath Kim, Jeong-Hwan Shin
Object Artwork : Heath Kim
Cloth Artwork : Jeong-Hwan Shin


Background & Creative Direction
Background & Creative Direction
We produced a 3D motion graphic under the theme of 'Mountain Parka' for 2021 DGRE. Set in London, DGRE is a menswear brand that reinterprets the city's people, architecture, and art through its own unique perspective. This project focused on the language of 'harmony'. The objects, which are balanced and harmonious in a harsh environment, represent DGRE's products, which are emotional yet solidly crafted. We wanted to capture in the video the unique atmosphere that DGRE has delivered to their fans since the brand's launch.
We produced a 3D motion graphic under the theme of 'Mountain Parka' for 2021 DGRE. Set in London, DGRE is a menswear brand that reinterprets the city's people, architecture, and art through its own unique perspective. This project focused on the language of 'harmony'. The objects, which are balanced and harmonious in a harsh environment, represent DGRE's products, which are emotional yet solidly crafted. We wanted to capture in the video the unique atmosphere that DGRE has delivered to their fans since the brand's launch.







