STAND OIL
'What's Happening?'
STAND OIL
'What's Happening?'
We produced the VFX parts and 3D content for STAND OIL's 23SS season 'What's Happening?' campaign.
Client : STAND OIL
Project Date : 2023.06
We produced the VFX parts and 3D content for STAND OIL's 23SS season 'What's Happening?' campaign.
Client : STAND OIL
Project Date : 2023.06
Background
Background
Stand Oil's "What's Happening?" campaign content consisted of 3D content and VFX work for the film. Achieving a seamless composite that naturally blended with the campaign's film tone was set as a key objective.
We produced 3D content as part of a campaign for the new season collection of Stand Oil, a brand that showcases products that bring joy and inspiration to lifestyles under the keyword of daily bags. This campaign for Stand Oil's 23 FALL season collection was designed to highlight the brand's original and free-spirited sensibility. The campaign title, 'WHERE IS MY BAG!', was intended to stimulate consumers' curiosity and convey the brand's story through the journey of finding a bag. snctstudio took charge of producing content utilizing 3D VFX to strengthen the brand's identity and deliver a visually impressive experience.
Creative Direction
Creative Direction
This project focused on naturally combining 3D elements with film footage to effectively deliver the campaign's tone and message. In creating the 3D content, we maximized realism through sophisticated modeling and animation, and poured our efforts into the details to ensure that the products and production elements perfectly harmonized with the tone of the film.
In addition, we blurred the boundaries between the film and the 3D content by adjusting the textures and lighting of the 3D objects to match the actual environment of the film. This visual integration made the campaign message stand out even further and reinforced the modern, sophisticated image the brand wished to convey. Overall, the story and design of the video blended naturally, allowing us to complete content that provides an immersive experience for the viewers.
This project focused on naturally combining 3D elements with film footage to effectively deliver the campaign's tone and message. In creating the 3D content, we maximized realism through sophisticated modeling and animation, and poured our efforts into the details to ensure that the products and production elements perfectly harmonized with the tone of the film.
In addition, we blurred the boundaries between the film and the 3D content by adjusting the textures and lighting of the 3D objects to match the actual environment of the film. This visual integration made the campaign message stand out even further and reinforced the modern, sophisticated image the brand wished to convey. Overall, the story and design of the video blended naturally, allowing us to complete content that provides an immersive experience for the viewers.
This project focused on naturally combining 3D elements with film footage to effectively deliver the campaign's tone and message. In creating the 3D content, we maximized realism through sophisticated modeling and animation, and poured our efforts into the details to ensure that the products and production elements perfectly harmonized with the tone of the film.
In addition, we blurred the boundaries between the film and the 3D content by adjusting the textures and lighting of the 3D objects to match the actual environment of the film. This visual integration made the campaign message stand out even further and reinforced the modern, sophisticated image the brand wished to convey. Overall, the story and design of the video blended naturally, allowing us to complete content that provides an immersive experience for the viewers.
