Spotify x Number_i Pop-up Content
Spotify x Number_i Pop-up Content
Spotify x Number_i "3XL i-Charger Station Pop-up Store Video Content Production
Client : Spotify
Agency : OOB
Project Date : 2026.04
Spotify x Number_i "3XL i-Charger Station Pop-up Store Video Content Production
Client : Spotify
Agency : OOB
Project Date : 2026.04
Background
Background
To celebrate the release of Spotify x Number_i's 3rd Single '3XL', we produced the FOOH content, motion graphics, and on-site sketch video for the "3XL i-Charger Station" pop-up store held at Miyashita Park in Tokyo.
For this project, it was important to go beyond simply announcing the pop-up event and to effectively deliver the core message of Number_i's new album and the pop-up to Japanese consumers. In addition, content was needed that naturally expressed the brand identities of Spotify and Number_i while harmonizing with the symbolic space of Miyashita Park. Strategic content planning was required to connect everything from social media virality to encouraging on-site visits and extending the pop-up experience.
To celebrate the release of Spotify x Number_i's 3rd Single '3XL', we produced the FOOH content, motion graphics, and on-site sketch video for the "3XL i-Charger Station" pop-up store held at Miyashita Park in Tokyo.
For this project, it was important to go beyond simply announcing the pop-up event and to effectively deliver the core message of Number_i's new album and the pop-up to Japanese consumers. In addition, content was needed that naturally expressed the brand identities of Spotify and Number_i while harmonizing with the symbolic space of Miyashita Park. Strategic content planning was required to connect everything from social media virality to encouraging on-site visits and extending the pop-up experience.
LED Pillar Media Art
LED Pillar Media Art
We produced the motion graphics to be broadcast on the main media pole at the pop-up venue. The video was structured to create a strong hook in the initial intro and then naturally transition into the artist's music video.
Particularly, considering that the on-site media pole consists of a vertical 4-sided display, we precisely cropped and optimized the video to fit the aspect ratio and broadcasting environment of each side. The main object was expressed in a kitsch pixel heart shape, creating a bright and intuitive visual mood that matches the sensibility of the participating customer base and the atmosphere of the pop-up venue.
We produced the motion graphics to be broadcast on the main media pole at the pop-up venue. The video was structured to create a strong hook in the initial intro and then naturally transition into the artist's music video.
Particularly, considering that the on-site media pole consists of a vertical 4-sided display, we precisely cropped and optimized the video to fit the aspect ratio and broadcasting environment of each side. The main object was expressed in a kitsch pixel heart shape, creating a bright and intuitive visual mood that matches the sensibility of the participating customer base and the atmosphere of the pop-up venue.
Signage Motion Graphic
Signage Motion Graphic
We produced motion graphic content to be broadcast on multiple LED signages installed on-site. Rather than using the main graphics provided by the client as simple still images, we gave movement and a sense of rhythm to the graphic objects so they could be perceived as a single video content on the on-site displays.
Each graphic element was separated by layer, and animation and transition effects were applied to each object to reconstruct them into 2.5D style motion graphics. Through this, we designed the LED signages throughout the venue to function as visual devices that expand the atmosphere of the pop-up.
We produced motion graphic content to be broadcast on multiple LED signages installed on-site. Rather than using the main graphics provided by the client as simple still images, we gave movement and a sense of rhythm to the graphic objects so they could be perceived as a single video content on the on-site displays.
Each graphic element was separated by layer, and animation and transition effects were applied to each object to reconstruct them into 2.5D style motion graphics. Through this, we designed the LED signages throughout the venue to function as visual devices that expand the atmosphere of the pop-up.
