Spotify x Stray Kids
Tokyo Shibuya Miyashita Park Pop-up Teaser Production
Spotify x Stray Kids
Tokyo Shibuya Miyashita Park Pop-up Teaser Production
We produced FOOH (Fake Out of Home) and media pole content for the Spotify x Stray Kids pop-up at Miyashita Park in Shibuya, Tokyo.
Client: Spotify
Agency: OOB
Project Date: 2024.11
We produced FOOH (Fake Out of Home) and media pole content for the Spotify x Stray Kids pop-up at Miyashita Park in Shibuya, Tokyo.
Client: Spotify
Agency: OOB
Project Date: 2024.11
Background
Background
This project was created to promote Stray Kids' 2nd full-length album 'Giant' and their pop-up event at Miyashita Park in Shibuya, Tokyo. The pop-up was styled under the name 'Giant Park,' and the key task was to naturally display the logos of both brands through a collaboration with Spotify, ensuring they harmonized beautifully.
This project was created to promote Stray Kids' 2nd full-length album 'Giant' and their pop-up event at Miyashita Park in Shibuya, Tokyo. The pop-up was styled under the name 'Giant Park,' and the key task was to naturally display the logos of both brands through a collaboration with Spotify, ensuring they harmonized beautifully.
Creative Direction
Creative Direction
The 'Giant Park' logo rises in a colossal scale behind the Miyashita Park building, emphasizing the sense of scale implied by the name 'Giant'. Its weight is expressed through metallic textures and sophisticated animation, designed to seamlessly harmonize with the Spotify and Stray Kids logos. This visual presentation effectively highlighted the event's symbolism and brand identity.
The 'Giant Park' logo rises in a colossal scale behind the Miyashita Park building, emphasizing the sense of scale implied by the name 'Giant'. Its weight is expressed through metallic textures and sophisticated animation, designed to seamlessly harmonize with the Spotify and Stray Kids logos. This visual presentation effectively highlighted the event's symbolism and brand identity.
