SOCAR
PORSCHE 911 Carrera Launch Advertising Content Creation
SOCAR
PORSCHE 911 Carrera Launch Advertising Content Production
We produced the PORSCHE 911 Carrera launch advertising content for SOCAR.
Client : Socar
Project Date : 2025.06
We produced the PORSCHE 911 Carrera launch advertising content for SOCAR.
Client : Socar
Project Date : 2025.06
Background
Background
With the new addition of the Porsche 911 Carrera to SOCAR's premium lineup, we created launch advertising content to celebrate this milestone. By combining Porsche's signature performance and heritage with SOCAR's sophisticated brand image, we aimed to intuitively convey a special driving experience to the younger generation. Through cinematic direction and sensory visuals, we sought to go beyond a simple car introduction and position the 911 Carrera as a 'realistic dream car' that can be experienced through SOCAR.
With the new addition of the Porsche 911 Carrera to SOCAR's premium lineup, we created launch advertising content to celebrate this milestone. By combining Porsche's signature performance and heritage with SOCAR's sophisticated brand image, we aimed to intuitively convey a special driving experience to the younger generation. Through cinematic direction and sensory visuals, we sought to go beyond a simple car introduction and position the 911 Carrera as a 'realistic dream car' that can be experienced through SOCAR.
Creative Direction
Creative Direction
To celebrate the launch of SOCAR's Porsche 911 Carrera, we produced VFX-based content where imagination and reality intersect. The story begins with a toy car entering a SOCAR Zone, which then reassembles piece by piece like a Transformer into a real-sized Porsche 911 Carrera. By delicately compositing high-quality VFX onto a real city background, we delivered a highly immersive visual experience.
This content was produced in two formats—a vertical version for social media posts and a horizontal version for CGV theater advertisements—providing an optimized sense of immersion across various platforms.
To celebrate the launch of SOCAR's Porsche 911 Carrera, we produced VFX-based content where imagination and reality intersect. The story begins with a toy car entering a SOCAR Zone, which then reassembles piece by piece like a Transformer into a real-sized Porsche 911 Carrera. By delicately compositing high-quality VFX onto a real city background, we delivered a highly immersive visual experience.
This content was produced in two formats—a vertical version for social media posts and a horizontal version for CGV theater advertisements—providing an optimized sense of immersion across various platforms.
