PUCK'N ONION
FOOH Content Creation
PUCK'N ONION
FOOH Content Production
We produced the FOOH content for the handmade burger brand PUCK'N ONION.
Client : PUCK'N ONION
Project Date : 2024.03
We produced the FOOH content for the handmade burger brand PUCK'N ONION.
Client : PUCK'N ONION
Project Date : 2024.03
Background
Background
Located in Anam, PUCK'N ONION advocates for authentic American-style burgers and captivates customers' palates with a menu boasting deep, rich flavors. The Onion Cheeseburger, featuring a harmony of a thick patty and savory grilled onions, is the signature menu item here, offering a taste of authentic America in one bite. This FOOH content project was designed to visually convey the brand's identity and values, going beyond simply serving delicious burgers.
This work began with the intention of exploring the human inner unconscious, dreams, and surreal senses. It aimed to visually unravel the ambiguous sense of boundaries, distortion of time and space, and fluidity of senses felt in dreams through 3D VFX. Viewing dreams not merely as simple imagination, but as an important medium for human psychology and emotion, this work was intended to guide the audience to explore their own unconscious.
The goal of this project was to create a new visual identity by blending the essence of the Covernat brand with modern visual trends. From the planning stage, snctstudio deeply understood the core values of the brand and proposed a differentiated approach that could express these values audiovisually.
Creative Direction
Creative Direction
This content was created based on an idea that combines 'authenticity' and 'visual appeal' to effectively convey the brand's core values. By utilizing the brand's iconic elements—the thick patty and onions—as the primary visuals, it delivers a strong and intuitive message to viewers. Although the content adopts the format of an outdoor advertisement, it incorporates a unique sense of humor and wit that reveals its fictional nature, providing consumers with fresh entertainment. Through this, we aim to deliver a story that goes beyond a simple advertisement, strengthening the emotional connection between the brand and its customers.
This content was created based on an idea that combines 'authenticity' and 'visual appeal' to effectively convey the brand's core values. By utilizing the brand's iconic elements—the thick patty and onions—as the primary visuals, it delivers a strong and intuitive message to viewers. Although the content adopts the format of an outdoor advertisement, it incorporates a unique sense of humor and wit that reveals its fictional nature, providing consumers with fresh entertainment. Through this, we aim to deliver a story that goes beyond a simple advertisement, strengthening the emotional connection between the brand and its customers.
