OLD Chair
Aqua Edition
OLD Chair
Aqua Edition
Created the OLD Chair Aqua Edition 3D visualizer for 2022 Milano Design Week
Client: Ko Jae-Hyo
Project Date: 2022.12
Created the OLD Chair Aqua Edition 3D visualizer for 2022 Milano Design Week
Client: Ko Jae-Hyo
Project Date: 2022.12
Background
Background
Goh Jae-hyo's OLD Chair Aqua Edition is a piece focused on the overlapping characteristics of furniture and natural wood textures, created for presentation at the 2022 Milan Design Week. This project aimed to delicately express the complex layers of chair design and the unique texture of wood, simultaneously conveying the work's identity and a modern sensibility.
Goh Jae-hyo's OLD Chair Aqua Edition is a piece focused on the overlapping characteristics of furniture and natural wood textures, created for presentation at the 2022 Milan Design Week. This project aimed to delicately express the complex layers of chair design and the unique texture of wood, simultaneously conveying the work's identity and a modern sensibility.
Creative Direction
Creative Direction
snctstudio expressed the unique aesthetic of wood's grain and texture in 3D, visually emphasizing the transparency of water, which contrasts with the organic form of the OLD Chair. By harmonizing wood and water, they maximized the symbolic nature of the piece while creating a visualizer that aligns with the modern and artistic sensibility of Design Week. This content conveys the depth of the work to the audience, further highlighting designer Go Jae-hyo's design philosophy.
snctstudio expressed the unique aesthetic of wood's grain and texture in 3D, visually emphasizing the transparency of water, which contrasts with the organic form of the OLD Chair. By harmonizing wood and water, they maximized the symbolic nature of the piece while creating a visualizer that aligns with the modern and artistic sensibility of Design Week. This content conveys the depth of the work to the audience, further highlighting designer Go Jae-hyo's design philosophy.
