National Geographic
'Sundaze Ice Factory'
National Geographic
'Sundaze Ice Factory'
We produced the 'Sundaze Ice Factory' 3D content for National Geographic.
Client: National Geographic
Project Date: 2025.04
We produced the 'Sundaze Ice Factory' 3D content for National Geographic.
Client: National Geographic
Project Date: 2025.04
Background
Background
Sundaze Ice Factory is a visual campaign project designed to visually convey the features of sandal products targeting the summer season.
This project was planned to audio-visually emphasize the key features of the product - 'coolness', 'breathability', and a 'refreshing fit' - suggesting a light and pleasant wearing experience even in the hot season.
Sundaze Ice Factory is a visual campaign project designed to visually convey the features of sandal products targeting the summer season.
This project was planned to audio-visually emphasize the key features of the product - 'coolness', 'breathability', and a 'refreshing fit' - suggesting a light and pleasant wearing experience even in the hot season.
Creative Direction
Creative Direction
We set the background in an imaginary factory world called the 'ICE FACTORY,' designing it so that the product creation process itself feels like making ice cream. Through dynamic motion where cool ice pieces and delicate flower petals gently blend with the sandals, we simultaneously conveyed the product's cooling sensation and its nature-friendly mood. Overall, we focused on reinterpreting the functional characteristics of the product and the brand's seasonal sensibility into an emotional and playful visual language.
We set the background in an imaginary factory world called the 'ICE FACTORY,' designing it so that the product creation process itself feels like making ice cream. Through dynamic motion where cool ice pieces and delicate flower petals gently blend with the sandals, we simultaneously conveyed the product's cooling sensation and its nature-friendly mood. Overall, we focused on reinterpreting the functional characteristics of the product and the brand's seasonal sensibility into an emotional and playful visual language.
