National Geographic
'CONTOUR FREEZE'
National Geographic
'CONTOUR FREEZE'
We produced the 'Contour Freeze' 3D content for National Geographic.
Client: National Geographic
Project Date: 2025.02
We produced the 'Contour Freeze' 3D content for National Geographic.
Client: National Geographic
Project Date: 2025.02
Background
Background
This project was to produce a campaign video that visually expresses the functionality and sensibility of National Geographic's new product, Contour Freeze. Contour Freeze is a hybrid lifestyle shoe that emphasizes both daily activity and performance in nature.
This project was to produce a campaign video that visually expresses the functionality and sensibility of National Geographic's new product, Contour Freeze. Contour Freeze is a hybrid lifestyle shoe that emphasizes both daily activity and performance in nature.
Creative Direction
Creative Direction
Our goal was to reinterpretation of the product's 'lightness', 'breathability', and 'technological advancement' into sensory images.
The Contour Freeze video expressed the product's lightweight and resilient fit with a bouncing marshmallow-like outsole. Breathability and cooling functions were visualized with airflows using smoke simulation. The background was set in a space where nature and laboratories blend together to create a harmony between functionality and emotion. Overall, the visual direction aimed to reinterpret functional, tech-oriented elements into sensory images.
Our goal was to reinterpretation of the product's 'lightness', 'breathability', and 'technological advancement' into sensory images.
The Contour Freeze video expressed the product's lightweight and resilient fit with a bouncing marshmallow-like outsole. Breathability and cooling functions were visualized with airflows using smoke simulation. The background was set in a space where nature and laboratories blend together to create a harmony between functionality and emotion. Overall, the visual direction aimed to reinterpret functional, tech-oriented elements into sensory images.
