Mac
Macximal FOOH Content Creation
Mac
Macximal FOOH Content Creation
We produced FOOH content for the beauty brand 'Mac'.
Client: Estee Lauder
Project Date: 2024.02
We produced FOOH content for the beauty brand 'Mac'.
Client: Estee Lauder
Project Date: 2024.02
Background
Background
MAC, as a global beauty brand, needed to create FOOH content set against the backdrop of Incheon International Airport to highlight the brand's identity and innovation. Centered around their lipstick, the project aimed to leave a powerful first impression with a scene where a giant cloth is pulled away to reveal the product.
MAC, as a global beauty brand, needed to create FOOH content set against the backdrop of Incheon International Airport to highlight the brand's identity and innovation. Centered around their lipstick, the project aimed to leave a powerful first impression with a scene where a giant cloth is pulled away to reveal the product.
Creative Direction
Creative Direction
The FOOH content adopts a bold and dramatic presentation to maximize the product's appeal. The dynamic atmosphere of Incheon Airport harmonizes with the movement of the large fabric, designed to make MAC's iconic lipstick stand out. By focusing on fine textures and realistic product details, the brand's luxury is visually conveyed.
The FOOH content adopts a bold and dramatic presentation to maximize the product's appeal. The dynamic atmosphere of Incheon Airport harmonizes with the movement of the large fabric, designed to make MAC's iconic lipstick stand out. By focusing on fine textures and realistic product details, the brand's luxury is visually conveyed.
