L'Oreal
Urban Decay 'HIT THE STREET'
L'Oreal
Urban Decay 'HIT THE STREET'
We produced FOOH content for Loreal's Urban Decay products.
Client: Loreal
Project Date: 2024.04
We produced FOOH content for Loreal's Urban Decay products.
Client: Loreal
Project Date: 2024.04
Background
Background
To promote L'Oréal's Urban Decay product line, we carried out a project consisting of three FOOH contents and still cuts. We maximized the impact of the video through three-dimensional animation, which makes the product look as if it is popping out of the billboard in reality, and a surreal sense of scale.
To promote L'Oréal's Urban Decay product line, we carried out a project consisting of three FOOH contents and still cuts. We maximized the impact of the video through three-dimensional animation, which makes the product look as if it is popping out of the billboard in reality, and a surreal sense of scale.
Creative Direction
Creative Direction
Utilizing SNCTSTUDIO's FOOH production and styling, we maintained L'Oréal's luxurious tone and manner while making it easily approachable for a younger audience. We emphasized Urban Decay's identity by meticulously expressing details such as the product's color, texture, and overall look.
Utilizing SNCTSTUDIO's FOOH production and styling, we maintained L'Oréal's luxurious tone and manner while making it easily approachable for a younger audience. We emphasized Urban Decay's identity by meticulously expressing details such as the product's color, texture, and overall look.
