LCDC™
GALAXY EXPRESS 999 POP-UP STORE Contents
LCDC™
GALAXY EXPRESS 999 POP-UP STORE Contents
We planned and produced the contents for LCDC™'s Galaxy Express 999 collaboration pop-up store.
Client: LCDC™
Project Date: 2025.09
We planned and produced the contents for LCDC™'s Galaxy Express 999 collaboration pop-up store.
Client: LCDC™
Project Date: 2025.09
Background
Background
A collaboration between LCDC™ and Galaxy Express 999, stretching all the way to a pop-up store at the Musinsa Hongdae branch—we needed a special planning initiative that could harmoniously combine three different vibes and concepts, naturally drive viral reach, and deliver an immersive on-site experience.
A strategic approach was required to organically connect all areas, from social media content to the interior setup of the pop-up store, media screenings at the Hongdae and Gangnam branches, and raising brand awareness. Through this, we designed and executed a project that simultaneously strengthened both branding goals and the on-site experience.
A collaboration between LCDC™ and Galaxy Express 999, stretching all the way to a pop-up store at the Musinsa Hongdae branch—we needed a special planning initiative that could harmoniously combine three different vibes and concepts, naturally drive viral reach, and deliver an immersive on-site experience.
A strategic approach was required to organically connect all areas, from social media content to the interior setup of the pop-up store, media screenings at the Hongdae and Gangnam branches, and raising brand awareness. Through this, we designed and executed a project that simultaneously strengthened both branding goals and the on-site experience.
Creative Direction
Creative Direction
By visually borrowing the modern sensibility of LCDC and the layered styling elements that are core to brand apparel, we have visualized a complex and modern urban structure into layered images as if they are stacked on top of each other.
To naturally blend the collaboration with Galaxy Express 999, we featured the main characters styled in the collaboration outfits within the video, and seamlessly integrated the visuals of those outfits into the flow of the story. By adopting a part of the collaboration's universe to construct a storyline where the characters head towards outer space, we harmoniously conveyed the identity of both the brand and the IP.
In addition, this video focused on impactful visuals and immersive direction to simultaneously satisfy both social media viral and branding purposes. In particular, the video was planned with screenings at pop-up locations in mind, so we created variations for each resolution tailored to the spherical screen at Musinsa Hongdae and the horizontal screen at the Gangnam branch, thereby enhancing usability in various locations.
Furthermore, by extending and utilizing the high-resolution resources used in the video, we also planned and produced interactive content inside the Hongdae pop-up store, realizing an efficient production process that integrates the entire journey from planning to production.
By visually borrowing the modern sensibility of LCDC and the layered styling elements that are core to brand apparel, we have visualized a complex and modern urban structure into layered images as if they are stacked on top of each other.
To naturally blend the collaboration with Galaxy Express 999, we featured the main characters styled in the collaboration outfits within the video, and seamlessly integrated the visuals of those outfits into the flow of the story. By adopting a part of the collaboration's universe to construct a storyline where the characters head towards outer space, we harmoniously conveyed the identity of both the brand and the IP.
In addition, this video focused on impactful visuals and immersive direction to simultaneously satisfy both social media viral and branding purposes. In particular, the video was planned with screenings at pop-up locations in mind, so we created variations for each resolution tailored to the spherical screen at Musinsa Hongdae and the horizontal screen at the Gangnam branch, thereby enhancing usability in various locations.
Furthermore, by extending and utilizing the high-resolution resources used in the video, we also planned and produced interactive content inside the Hongdae pop-up store, realizing an efficient production process that integrates the entire journey from planning to production.
Interactive content
Interactive content
In alignment with the concept of the main film, looping videos for each sequence were produced to visually fill the space while being configured to be screened on the site's screens.
Additionally, by applying real-time compositing technology, we designed the system so that visitors' appearances are naturally synthesized into the video in real-time, thereby encouraging visitors to directly participate in and enjoy the content.
This experience naturally leads to photo taking, and was ultimately designed to induce voluntary uploads to social media.
In alignment with the concept of the main film, looping videos for each sequence were produced to visually fill the space while being configured to be screened on the site's screens.
Additionally, by applying real-time compositing technology, we designed the system so that visitors' appearances are naturally synthesized into the video in real-time, thereby encouraging visitors to directly participate in and enjoy the content.
This experience naturally leads to photo taking, and was ultimately designed to induce voluntary uploads to social media.
