INNISFREE
24'X-MAS FOOH
INNISFREE
24' X-MAS FOOH
We produced FOOH content for INNISFREE.
Client: INNISFREE
Project Date: 2023.12
We produced FOOH content for INNISFREE.
Client: INNISFREE
Project Date: 2023.12
Background
Background
Innisfree's Christmas season FOOH content was produced by hanging tree ornaments on power lines to create a presentation that blurs the line between reality and CGI. In the beginning, it was elaborately directed to look real, and in the latter half, the ornaments burst to reveal Innisfree products, maximizing the impact of the CG.
Innisfree's Christmas season FOOH content was produced by hanging tree ornaments on power lines to create a presentation that blurs the line between reality and CGI. In the beginning, it was elaborately directed to look real, and in the latter half, the ornaments burst to reveal Innisfree products, maximizing the impact of the CG.
Creative Direction
Creative Direction
The FOOH content used detailed textures and lighting to bring out the realism of the ornament, while creating a dramatic transition with CG effects in the latter half. By blurring the line between reality and imagination, the production effectively conveyed the holiday season's emotion and the brand's identity.
The FOOH content used detailed textures and lighting to bring out the realism of the ornament, while creating a dramatic transition with CG effects in the latter half. By blurring the line between reality and imagination, the production effectively conveyed the holiday season's emotion and the brand's identity.
