Espoir
Shibuya Loft Store Launch FOOH Content
Espoir
Shibuya Loft Store Opening FOOH Content
We created FOOH content announcing Espoir's launch at Shibuya Loft.
Client : Espoir
Project Date : 2024.03
We created FOOH content announcing Espoir's launch at Shibuya Loft.
Client : Espoir
Project Date : 2024.03
Background
Background
Espoir created FOOH content highlighting the Hushed Cherry product line to celebrate its launch at Shibuya Loft. It was planned to strengthen the product's presence against the backdrop of the Shibuya Loft building and convey the brand's cheerful image.
Espoir created FOOH content highlighting the Hushed Cherry product line to celebrate its launch at Shibuya Loft. It was planned to strengthen the product's presence against the backdrop of the Shibuya Loft building and convey the brand's cheerful image.
Creative Direction
Creative Direction
The FOOH content delivered a playful and fresh story by showing products lined up in front of the Shibuya Loft building, with cherries pouring from the rooftop and lipsticks falling like dominoes. Through dynamic motion and innovative ideas, it highlighted the brand's fun sensibility and provided consumers with an intense visual experience.
The FOOH content delivered a playful and fresh story by showing products lined up in front of the Shibuya Loft building, with cherries pouring from the rooftop and lipsticks falling like dominoes. Through dynamic motion and innovative ideas, it highlighted the brand's fun sensibility and provided consumers with an intense visual experience.
