Covernat
'Civic Down'
Covernat
'Civic Down'
We proceeded with the 3D content work for the Covernat 22FW Civic Down Short Puffer promotion.
Client: Covernat
Project Date: 2022.11
We proceeded with the 3D content work for the Covernat 22FW Civic Down Short Puffer promotion.
Client: Covernat
Project Date: 2022.11
Background
Background
To promote the Covernat 22FW CIVIC product, a direction was decided to produce a FULL-3D graphic video to emphasize Covernat's existing modern image and the functional aspects of the product, unlike the previous promotion for the entry of Daegu The Hyundai. Keeping in mind that it would be posted on SNS, a strong visual that could attract consumers' attention was needed.
To promote the Covernat 22FW CIVIC product, a direction was decided to produce a FULL-3D graphic video to emphasize Covernat's existing modern image and the functional aspects of the product, unlike the previous promotion for the entry of Daegu The Hyundai. Keeping in mind that it would be posted on SNS, a strong visual that could attract consumers' attention was needed.
Creative Direction
Creative Direction
A padded jacket is placed in the center of a space styled like a brand showroom, and falling rain is used to show dirt on the jacket to highlight its functional durability. To create a dramatic effect and visual appeal, soap bubbles then float up, cleaning the jacket as the cloudy weather clears up; this transition from the dark atmosphere of the video's beginning to a bright and cheerful tone, along with the cleaning of the product, creates a dramatic contrast. Additionally, a cityscape video playing in the background is used to convey the brand's modern mood and casual style.
A padded jacket is placed in the center of a space styled like a brand showroom, and falling rain is used to show dirt on the jacket to highlight its functional durability. To create a dramatic effect and visual appeal, soap bubbles then float up, cleaning the jacket as the cloudy weather clears up; this transition from the dark atmosphere of the video's beginning to a bright and cheerful tone, along with the cleaning of the product, creates a dramatic contrast. Additionally, a cityscape video playing in the background is used to convey the brand's modern mood and casual style.
