Covernat
Daegu The Hyundai Store Opening Promotion Content
Covernat
Daegu The Hyundai Store Opening Promotion Content
We worked on the 3D branded content for the Covernat Daegu The Hyundai store opening promotion.
Client: Covernat
Project Date: 2022.08
We worked on the 3D branded content for the Covernat Daegu The Hyundai store opening promotion.
Client: Covernat
Project Date: 2022.08
Background
Background
This project aimed to create a new visual identity by fusing the brand sensibility of Covernat with modern visual trends. From the planning stage, snctstudio deeply understood the core values of the brand and presented a differentiated approach to express them audio-visually.
This project aimed to create a new visual identity by fusing the brand sensibility of Covernat with modern visual trends. From the planning stage, snctstudio deeply understood the core values of the brand and presented a differentiated approach to express them audio-visually.
Creative Direction
Creative Direction
While maintaining a tone and manner that aligns with Covernat's identity, we explored and expressed new possibilities for the brand through sensory 3D visuals—blending real-life backgrounds with 3D composition, a technique not previously used in the brand's existing content—and colorful motion graphic elements. This project, fueled by our planning and creative execution, was an endeavor to effectively convey the brand's unique appeal to a wider audience.
While maintaining a tone and manner that aligns with Covernat's identity, we explored and expressed new possibilities for the brand through sensory 3D visuals—blending real-life backgrounds with 3D composition, a technique not previously used in the brand's existing content—and colorful motion graphic elements. This project, fueled by our planning and creative execution, was an endeavor to effectively convey the brand's unique appeal to a wider audience.
