Cesco
'100 TO THE FUTURE' Campaign
Cesco
'100 TO THE FUTURE' Campaign
Cesco
'100 TO THE FUTURE' Campaign
We produced the FOOH video for Cesco's 2024 campaign '100 to the future'.
Client : Astrape
Project Date : 2024.12
We produced the FOOH video for Cesco's 2024 campaign '100 to the future'.
Client : Astrape
Project Date : 2024.12
Background
Background
The FOOH video produced to promote CESCO's "100 to the Future" campaign effectively delivered the campaign's message through an impactful production where coins poured out after an event-related video was broadcast on a smartphone-shaped electronic billboard.
The FOOH video produced to promote CESCO's "100 to the Future" campaign effectively delivered the campaign's message through an impactful production where coins poured out after an event-related video was broadcast on a smartphone-shaped electronic billboard.
Creative Direction
Creative Direction
To emphasize the premium and futuristic nature of the campaign, we used drone footage and Google Earth to create a moody sequence that rises from the ground up to Earth. These details deliver a sophisticated sense of luxury and highlight the campaign's identity.
To emphasize the premium and futuristic nature of the campaign, we used drone footage and Google Earth to create a moody sequence that rises from the ground up to Earth. These details deliver a sophisticated sense of luxury and highlight the campaign's identity.
