Barbican
FOOH Content Creation Celebrating Saudi National Day
Barbican
FOOH Content Creation Celebrating Saudi National Day
We produced the FOOH promotional content for Barbican.
Client : Barbican
Project Date : 2023.11
We produced the FOOH promotional content for Barbican.
Client : Barbican
Project Date : 2023.11
Background
Background
Barbican produced a special FOOH video to celebrate Dubai's National Day. Set against the backdrop of Dubai's iconic buildings, the project aimed to emphasize the brand's presence and effectively convey its identity by combining a surreal scale with a realistic look.
Barbican produced a special FOOH video to celebrate Dubai's National Day. Set against the backdrop of Dubai's iconic buildings, the project aimed to emphasize the brand's presence and effectively convey its identity by combining a surreal scale with a realistic look.
Creative Direction
Creative Direction
The FOOH content, which shows balloons spilling out as a door opens alongside a giant beverage can, simultaneously delivers surreal storytelling and emphasizes the product's color to showcase the actual product line to consumers. By harmoniously blending realistic textures with an unrealistic scale, it represents a unique visual experience for the audience.
The FOOH content, which shows balloons spilling out as a door opens alongside a giant beverage can, simultaneously delivers surreal storytelling and emphasizes the product's color to showcase the actual product line to consumers. By harmoniously blending realistic textures with an unrealistic scale, it represents a unique visual experience for the audience.
