AYUNCHE
AYUNCHE X SOUSOU Promotion Film
AYUNCHE
AYUNCHE X SOUSOU Promotion Film
2025 Ayunche Holiday Campaign Promotional Film Production & Photo Shoot
Client : Ayunche
Project Date : 2025.11
2025 Ayunche Holiday Campaign Promotional Film Production & Photo Shoot
Client : Ayunche
Project Date : 2025.11
Background
Background
We conducted the holiday campaign film and photo shoot for the AYUNCHE X SOU·SOU collaboration product.
Our top priority was to realistically portray the details of the product, and based on SNCT STUDIO's unique technology, we planned and constructed a storyboard utilizing 3D elements appropriately to provide visual highlights without being overdone.
We conducted the holiday campaign film and photo shoot for the AYUNCHE X SOU·SOU collaboration product.
Our top priority was to realistically portray the details of the product, and based on SNCT STUDIO's unique technology, we planned and constructed a storyboard utilizing 3D elements appropriately to provide visual highlights without being overdone.
Creative Direction
Creative Direction
The key was to model and texture the collaboration products, the Ready Bag and the hair scrunchie, to look identical to the actual products, minmizing any discrepancy in feel with the film footage and matching the tone precisely. Additionally, by using the patterns of the collaboration products to separately create the intro curtain and the ending gift box in 3D, we designed the project so that the identity of the product patterns would naturally stand out throughout the entire video. By harmoniously combining the model-shot footage with 3D elements, we produced a high-quality, sophisticated result that differs from typical promotional videos.
The key was to model and texture the collaboration products, the Ready Bag and the hair scrunchie, to look identical to the actual products, minmizing any discrepancy in feel with the film footage and matching the tone precisely. Additionally, by using the patterns of the collaboration products to separately create the intro curtain and the ending gift box in 3D, we designed the project so that the identity of the product patterns would naturally stand out throughout the entire video. By harmoniously combining the model-shot footage with 3D elements, we produced a high-quality, sophisticated result that differs from typical promotional videos.
Photo
Photo
We photographed the main visual photos to be used during the holiday campaign period for the official AYUNCHE online mall.
We photographed the main visual photos to be used during the holiday campaign period for the official AYUNCHE online mall.
