AYUNCHE
AYUNCHE X SOUSOU Brand Film
AYUNCHE
AYUNCHE X SOUSOU Brand Film
Ayunche x SOU・SOU Collaboration Brand Film Production
Client : Ayunche
Project Date : 2025.12
Ayunche x SOU・SOU Collaboration Brand Film Production
Client : Ayunche
Project Date : 2025.12
Background
Background
We have produced the Ayunche X SOU·SOU collaboration main brand film.
In this film, rather than directly exposing the collaboration products, we focused on delivering the identities of both the Ayunche and SOU·SOU brands in a balanced way. The locality and identity of SOU·SOU based in Kyoto, and Ayunche's global brand image had to be harmoniously revealed.
Additionally, while Ayunche beforehand had a strong brand image that was heavy and focused on professionals, in this collaboration campaign, we pursued a video tone that could approach general consumers in a more friendly and lighthearted way.
We planned and produced it so that three elements—the symbolism of global collaboration, the reflection of both brands' identities, and a cute and cheerful mood—would be in harmony.
We have produced the Ayunche X SOU·SOU collaboration main brand film.
In this film, rather than directly exposing the collaboration products, we focused on delivering the identities of both the Ayunche and SOU·SOU brands in a balanced way. The locality and identity of SOU·SOU based in Kyoto, and Ayunche's global brand image had to be harmoniously revealed.
Additionally, while Ayunche beforehand had a strong brand image that was heavy and focused on professionals, in this collaboration campaign, we pursued a video tone that could approach general consumers in a more friendly and lighthearted way.
We planned and produced it so that three elements—the symbolism of global collaboration, the reflection of both brands' identities, and a cute and cheerful mood—would be in harmony.
Creative Direction
Creative Direction
The structure tells a story through a cat character, depicting the journey of the Ayunche X SOU・SOU collaboration product from Kyoto to Seoul.
The cat was utilized as a narrative medium that naturally connects the brand universes of the two companies, and since it is not actually related to the collaboration, it was designed as a simple black, solid-patterned 2D character without outstanding features to prevent consumers from mistakenly thinking it is an official collaboration character.
The video applied a warm tone and cute directing tailored to the year-end holiday season, and maximized the visual finale effect in the ending through a 3D composite scene where the products appear one by one in front of actual Christmas tree footage.
From the intro to the ending, it was designed with a harmonious structure combining filmed footage, 2D animation, and 3D visuals, resulting in a creative brand film that highlights SNCTSTUDIO's unique cross-media production capabilities.
The structure tells a story through a cat character, depicting the journey of the Ayunche X SOU・SOU collaboration product from Kyoto to Seoul.
The cat was utilized as a narrative medium that naturally connects the brand universes of the two companies, and since it is not actually related to the collaboration, it was designed as a simple black, solid-patterned 2D character without outstanding features to prevent consumers from mistakenly thinking it is an official collaboration character.
The video applied a warm tone and cute directing tailored to the year-end holiday season, and maximized the visual finale effect in the ending through a 3D composite scene where the products appear one by one in front of actual Christmas tree footage.
From the intro to the ending, it was designed with a harmonious structure combining filmed footage, 2D animation, and 3D visuals, resulting in a creative brand film that highlights SNCTSTUDIO's unique cross-media production capabilities.
2D + 3D Animation Compositing
2D + 3D Animation Compositing
Scenes that were difficult to express through live-action shooting were completed in the ending section using 3D animation synthesis techniques to enhance the level of perfection. The modeling and texture of the product were implemented with the same textures as the real thing, designed to blend naturally with the tone and mood of the film video.
Since the cat character expressed in 2D had a different sensitivity from the live-action and 3D parts, it could have easily felt out of place. Therefore, we put a lot of effort into making it blend into the overall tone by carefully coordinating it during the compositing stage. The key to this project was to strike a balance where live-action video, 2D animation, and 3D synthesis harmoniously blend together while clearly maintaining their respective intentions.
Scenes that were difficult to express through live-action shooting were completed in the ending section using 3D animation synthesis techniques to enhance the level of perfection. The modeling and texture of the product were implemented with the same textures as the real thing, designed to blend naturally with the tone and mood of the film video.
Since the cat character expressed in 2D had a different sensitivity from the live-action and 3D parts, it could have easily felt out of place. Therefore, we put a lot of effort into making it blend into the overall tone by carefully coordinating it during the compositing stage. The key to this project was to strike a balance where live-action video, 2D animation, and 3D synthesis harmoniously blend together while clearly maintaining their respective intentions.
Teasing Content
Teasing Content
Prior to the release of the main brand film, a specific sequence featuring a 2D cat character and a 3D background was separated and pre-released as teaser content for social media.
While this teaser video is part of the main film, it was produced with a cute, animated mood and a specially produced exclusive BGM to intentionally create a different atmosphere. In particular, it centers around the global collaboration message of traveling from Kyoto to Seoul. As this is a crucial sequence that delivers the core message in the main film as well, an animatic 3D background and train animation matching the 2D character style were produced separately.
Overall, it was completed as an animation-style short-form content, strategically designed to effectively condense and deliver the campaign message.
Prior to the release of the main brand film, a specific sequence featuring a 2D cat character and a 3D background was separated and pre-released as teaser content for social media.
While this teaser video is part of the main film, it was produced with a cute, animated mood and a specially produced exclusive BGM to intentionally create a different atmosphere. In particular, it centers around the global collaboration message of traveling from Kyoto to Seoul. As this is a crucial sequence that delivers the core message in the main film as well, an animatic 3D background and train animation matching the 2D character style were produced separately.
Overall, it was completed as an animation-style short-form content, strategically designed to effectively condense and deliver the campaign message.
