ADERERROR
CONVERSE ‘Wave Trainer’ Teasing Content
ADERERROR
CONVERSE ‘Wave Trainer’ Teasing Content
We created the teasing content for ADERERROR's CONVERSE 'Wave Trainer'.
Client : Ader Error
Project Date : 2025.05
We created the teasing content for ADERERROR's CONVERSE 'Wave Trainer'.
Client : Ader Error
Project Date : 2025.05
Background
Background
We produced the teasing content for the 'Wave Trainer', a collaboration product between Ader Error and Converse.
In connection with 3D content, there was a need for a unique presentation that expresses the features of the product and represents the brand's unique worldview.
We produced the teasing content for the 'Wave Trainer', a collaboration product between Ader Error and Converse.
In connection with 3D content, there was a need for a unique presentation that expresses the features of the product and represents the brand's unique worldview.
Creative Direction
Creative Direction
To express Ader Error's unique worldview, we planned a production that combines a first-person perspective with a vast city background. Feeding into a visually immersive development, the sequence follows a person wearing the shoes boarding and descending a Gyro Drop. In the climax, the collaborative shoes are highlighted from a first-person perspective as the video ends, intensely delivering the product's shape and presence. This production sensibly unravels Ader Error's brand identity by harmoniously blending dynamism and minimalism.
To express Ader Error's unique worldview, we planned a production that combines a first-person perspective with a vast city background. Feeding into a visually immersive development, the sequence follows a person wearing the shoes boarding and descending a Gyro Drop. In the climax, the collaborative shoes are highlighted from a first-person perspective as the video ends, intensely delivering the product's shape and presence. This production sensibly unravels Ader Error's brand identity by harmoniously blending dynamism and minimalism.
