THE HYUNDAI
YP CLUB
THE HYUNDAI
YP CLUB
Creation of Brand Key Visual for Hyundai Department Store VIP, Club YP
Client : THE HYUNDAI
Project Date : 2024.01
Creation of Brand Key Visual for Hyundai Department Store VIP, Club YP
Client : THE HYUNDAI
Project Date : 2024.01
Background
Background
Club YP is Hyundai Department Store's VIP-only club for the 2030 generation, which required a unique and sensible brand image targeting the young customer base. We aimed to visually represent the VIP experience by combining the brand's originality with a modern sensibility.
Club YP is Hyundai Department Store's VIP-only club for the 2030 generation, which required a unique and sensible brand image targeting the young customer base. We aimed to visually represent the VIP experience by combining the brand's originality with a modern sensibility.
Creative Direction
Creative Direction
The key visual of Club YP was created to reflect the sensibilities and modern lifestyle of the younger generation. snctstudio aimed to emphasize Club YP's premium experience by utilizing vibrant colors and various design elements. While maintaining Hyundai Department Store's signature luxury, this visual evokes a sophisticated and trendy atmosphere tailored to the tastes of younger customers. The main content for the YP CLUB landing page features a luxurious and youthful 3D video utilizing dessert and jelly objects, along with VFX video content and visual cuts that composite 3D objects onto images. Through these visual elements, the goal was to convey Club YP's value not merely as a VIP program, but as a community that represents the lifestyle of the younger generation.
The key visual of Club YP was created to reflect the sensibilities and modern lifestyle of the younger generation. snctstudio aimed to emphasize Club YP's premium experience by utilizing vibrant colors and various design elements. While maintaining Hyundai Department Store's signature luxury, this visual evokes a sophisticated and trendy atmosphere tailored to the tastes of younger customers. The main content for the YP CLUB landing page features a luxurious and youthful 3D video utilizing dessert and jelly objects, along with VFX video content and visual cuts that composite 3D objects onto images. Through these visual elements, the goal was to convey Club YP's value not merely as a VIP program, but as a community that represents the lifestyle of the younger generation.
