STAND OIL
'Where is My Bag!'
STAND OIL
'Where is My Bag!'
We produced the 3D VFX content for the campaign 'WHERE IS MY BAG!', part of STAND OIL's 23FALL season collection.
Client: STAND OIL
Project Date: 2023.10
We produced the 3D VFX content for the campaign 'WHERE IS MY BAG!', part of STAND OIL's 23FALL season collection.
Client: STAND OIL
Project Date: 2023.10
Background
Background
We produced 3D content as part of a campaign for the new seasonal collection of Stand Oil, a brand that presents products that bring joy and inspiration to lifestyle with the keyword 'daily bag'. This campaign for Stand Oil's 23 FALL season collection was designed to highlight the brand's original and free-spirited sensibility. The campaign title, 'WHERE IS MY BAG!', was intended to stimulate consumers' curiosity and deliver the brand's story through a journey to find the bag. snctstudio took charge of producing content utilizing 3D VFX to strengthen the brand's identity and provide a visually impressive experience.
We created 3D content as part of a campaign for the new season collection of Stand Oil, a brand that presents products that can bring joy and inspiration to lifestyle with daily bags as its keyword. This campaign for Stand Oil's 23 FALL season collection was designed to highlight the brand's unique and free-spirited sensibility. The campaign title, 'WHERE IS MY BAG!', was intended to stimulate consumers' curiosity and convey the brand's story through the journey of finding the bag. snctstudio was in charge of content production using 3D VFX to strengthen the brand's identity and provide a visually impressive experience.
Creative Direction
Creative Direction
To create unique visuals that reflect the personality of the Standoil brand, snctstudio produced the video with a concept where bags float in a surreal scale. In order to create a video that highlights the 'WHERE IS MY BAG!' campaign, we utilized the FOOH technique, which is one of our studio's specialties. However, to address the issue of FOOH content potentially looking too kitsch, we used a brand-film-style video as the base combined with a subtle VFX compositing method that isn't too jarring. The Statue of Liberty and the floating bag each hang banners to show the concept of 'searching for a lost bag.' These visual elements enhanced the main 'WHERE IS MY BAG!' campaign with a sophisticated tone that doesn't compromise the brand's aesthetic. The video was produced in a vertical format, primarily targeting Instagram followers and Reels viewers.
To create unique visuals that reflect the personality of the Standoil brand, snctstudio produced the video with a concept where bags float in a surreal scale. In order to create a video that highlights the 'WHERE IS MY BAG!' campaign, we utilized the FOOH technique, which is one of our studio's specialties. However, to address the issue of FOOH content potentially looking too kitsch, we used a brand-film-style video as the base combined with a subtle VFX compositing method that isn't too jarring. The Statue of Liberty and the floating bag each hang banners to show the concept of 'searching for a lost bag.' These visual elements enhanced the main 'WHERE IS MY BAG!' campaign with a sophisticated tone that doesn't compromise the brand's aesthetic. The video was produced in a vertical format, primarily targeting Instagram followers and Reels viewers.
