Opening
3D Visualizer
Opening
3D Visualizer
We created Offnung's 3D visualizer.
Client: Offnung
Project Date: 2022.12
We created Offnung's 3D visualizer.
Client: Offnung
Project Date: 2022.12
Background
Background
We planned a 3D visualizer to announce the launch of the designer brand 'Offnung'.
As it marks the beginning, it was necessary to make a strong impression and clearly express the brand's logo and identity in order to introduce the brand name, which may be unfamiliar to people. It was necessary to take a visually clear approach using the logo, and it was important to produce a versatile video that could be used as a promotional video for Offnung's signature bag, the OFN Bag.
We planned a 3D visualizer to announce the launch of the designer brand 'Offnung'.
As it marks the beginning, to introduce the brand name which might be unfamiliar to people, it was necessary to create a strong impression while clearly expressing the brand's logo and identity. It was essential to take a visually clear approach using the logo, and it was important to produce a versatile video that could be used as a promotional video for Offnung's signature bag, the OFN Bag.
Creative Direction
Creative Direction
Inspired by organisms in deep, undulating ocean currents, Offnung's signature bag features a design that captures the graceful curves of nature, aiming to visually express the brand's philosophy and its connection to nature. The brand's identity is highlighted through flowing shapes and textures that reflect the movement of ocean currents, intending to deliver a brand experience in harmony with nature to consumers through a sensory yet elegant visual. This direction clearly reveals the brand's eco-friendly values and unique design philosophy.
Offnung's main logo was expressed in a form where water rises, and as we determined that the quiet and heavy atmosphere of the deep sea suits Offnung's concept for this season, we actively reflected this as a visual element. By emphasizing the organic transformation of the logo and the smooth flow of water, we intended for consumers to feel an aesthetic experience as if they were coexisting with nature when they encounter the product. This presentation further highlighted the brand's quiet yet powerful presence, playing an important role in establishing Offnung's unique identity.
Inspired by organisms in deep, undulating ocean currents, Offnung's signature bag features a design that captures the graceful curves of nature, aiming to visually express the brand's philosophy and its connection to nature. The brand's identity is highlighted through flowing shapes and textures that reflect the movement of ocean currents, intending to deliver a brand experience in harmony with nature to consumers through a sensory yet elegant visual. This direction clearly reveals the brand's eco-friendly values and unique design philosophy.
Offnung's main logo was expressed in a form where water rises, and as we determined that the quiet and heavy atmosphere of the deep sea suits Offnung's concept for this season, we actively reflected this as a visual element. By emphasizing the organic transformation of the logo and the smooth flow of water, we intended for consumers to feel an aesthetic experience as if they were coexisting with nature when they encounter the product. This presentation further highlighted the brand's quiet yet powerful presence, playing an important role in establishing Offnung's unique identity.
