MCM x Yinka Ilori
MCM x Yinka Ilori
Frieze Seoul Art Fair 2023, MCM x Yinka Ilori Collaboration Exhibition Content Production
Client: MCM
Project Date: 2023.09
Frieze Seoul Art Fair 2023, MCM x Yinka Ilori Collaboration Exhibition Content Production
Client: MCM
Project Date: 2023.09
Background
Background
The collaboration between MCM and Yinka Ilori at the Frieze Seoul Art Fair 2023 aimed to fuse the brand's identity with the artist's unique style. This exhibition dynamic sought to provide a distinct visual experience by combining MCM's heritage with Yinka Ilori's creative design sensibility. snctstudio was in charge of the visual direction for this collaboration, producing digital content that harmoniously expresses the artist's vibrant colors and patterns with MCM's identity.
The collaboration between MCM and Yinka Ilori at the Frieze Seoul Art Fair 2023 aimed to fuse the brand's identity with the artist's unique style. This exhibition dynamic sought to provide a distinct visual experience by combining MCM's heritage with Yinka Ilori's creative design sensibility. snctstudio was in charge of the visual direction for this collaboration, producing digital content that harmoniously expresses the artist's vibrant colors and patterns with MCM's identity.
Creative Direction
Creative Direction
This exhibition content focuses on reinterpreting MCM's brand with a modern sensibility, centering on Yinka Ilori's unique colors and patterns. It consists of a total of three videos: a FOOH video where chairs inflate like balloons against the backdrop of the Han River, one of South Korea's most famous spots; another FOOH video set against the MCM Haus building; and a full 3D motion graphics video that focuses on the product to show it in closer detail. To best preserve the collaborating artist's unique palette, we created a motion graphics video by implementing a space filled with vibrant colors. At the same time, additional high-impact viral videos were needed to ensure content diversity. Although FOOH content has not yet been widely explored in Korea, snctstudio leveraged its extensive experience in producing domestic and international FOOH content to confidently combine Frieze Seoul and MCM themes into FOOH content. We were confident this would generate significant buzz in Korea, and we succeeded in creating videos with experimental and unique visuals.
This exhibition content focuses on reinterpreting MCM's brand with a modern sensibility, centering on Yinka Ilori's unique colors and patterns. It consists of a total of three videos: a FOOH video where chairs inflate like balloons against the backdrop of the Han River, one of South Korea's most famous spots; another FOOH video set against the MCM Haus building; and a full 3D motion graphics video that focuses on the product to show it in closer detail. To best preserve the collaborating artist's unique palette, we created a motion graphics video by implementing a space filled with vibrant colors. At the same time, additional high-impact viral videos were needed to ensure content diversity. Although FOOH content has not yet been widely explored in Korea, snctstudio leveraged its extensive experience in producing domestic and international FOOH content to confidently combine Frieze Seoul and MCM themes into FOOH content. We were confident this would generate significant buzz in Korea, and we succeeded in creating videos with experimental and unique visuals.
