Desa Kitsune Bali
Desa Kitsune Bali
Production of FOOH content celebrating the opening of Desa Kitsune Bali
Client: Maison Kitsuné
Project Date: 2023.12
Production of FOOH content celebrating the opening of Desa Kitsune Bali
Client: Maison Kitsuné
Project Date: 2023.12
Background
Background
Desa Kitsune is a unique space created by combining the natural beauty of Bali with the distinct brand identity of Maison Kitsune. Desa means 'village' in Indonesian, symbolizing the intersection where Bali's traditional way of life meets Maison Kitsune's sophisticated global sensibility.
The core of the launch focused on blending Bali's emotional and rich natural environment with Maison Kitsune's representative symbol, the Silver Fox. Through this, we aimed to provide a special experience where nature, design, and brand philosophy are connected as one.
Desa Kitsune is a unique space created by combining the natural beauty of Bali with the distinct brand identity of Maison Kitsune. Desa means 'village' in Indonesian, symbolizing the intersection where Bali's traditional way of life meets Maison Kitsune's sophisticated global sensibility.
The core of the launch focused on blending Bali's emotional and rich natural environment with Maison Kitsune's representative symbol, the Silver Fox. Through this, we aimed to provide a special experience where nature, design, and brand philosophy are connected as one.
Creative Direction
Creative Direction
The content for Desa Kitsuné was designed to naturally harmonize the landscapes of Bali with Maison Kitsuné's iconic silver fox. It was produced as VFX (FOOH) content that composites 3D graphics onto real-world scenery, highlighting visual key points with a restrained aesthetic while maintaining the brand's signature mood. The warm tones of Bali blend seamlessly with Kitsuné's minimalist design philosophy to effectively express the brand's identity.
The content for Desa Kitsuné was designed to naturally harmonize the landscapes of Bali with Maison Kitsuné's iconic silver fox. It was produced as VFX (FOOH) content that composites 3D graphics onto real-world scenery, highlighting visual key points with a restrained aesthetic while maintaining the brand's signature mood. The warm tones of Bali blend seamlessly with Kitsuné's minimalist design philosophy to effectively express the brand's identity.
