BARNEYS NEW YORK BEAUTY 'The Birth of The Cloudberry'

Concept : The Birth of The Cloudberry

We produced media art for the Barneys New York Beauty Dosan Flagship Store. We aimed to express the brand philosophy of the client, who pursues a healthy and beautiful lifestyle through clean and pure water. The cloudberry, with its robust vitality and use as a raw ingredient in the products, was chosen as the theme of the video, and the design concept of the media art is 'The Birth of the Cloudberry.' In the first piece, we intuitively expressed through 3D simulation the birth of the cloudberry, which receives the energy of beautiful nature in a harsh environment. The second piece compared the cloudberry to the image of a fetus in the placenta about to be born, aiming to convey the mystery and wonder of birth. The two works were exhibited on the large display on the second floor of the Dosan Flagship Store. 

Website : barneys-beauty.com

Instagram : https://www.instagram.com/barneysbeauty.korea/?hl=ko

Credit

Production : aedia studio

Director : Dong-Jin Park

3D Lead : Heath Kim

3D Simulation : Jeong-Hwan Shin (snct studio)

Tool
Cinema 4D, After Effects